Research Conference 2019

Programme

Master of Ceremonies: Gugulethu Mfuphi

Wednesday, 03 April 2019

07:00

Registration and Info Desk Open

07:30

Refreshments

08:30

SACSC Welcome

Stephan Le Roux

SACSC President

08:35

Sponsor Address

Nomzamo Radebe

CEO, JHI - a Division of Cushman & Wakefield Excellerate

Session 1: 08:45 – 10:25
08:45

SA Economy and Consumer Outlook

Implications for the economy and consumer in 2019 and beyond. What can be expected from the consumer and economy amid tax hikes or elevated debt levels.

Naeem Tilly

Head of Research, Sesfikile Capital

09:20

State of the Retail Market

Overview of the retail market. Critical retail analysts overview taking into account variables. A closer look at retailers that are geared to perform well in the current environment and changing consumer behaviour and the effect on our major players.

David Smith

Equity Analyst, Investec Securities

09:55

Are SA Retailers Ready for the Connected Retail Revolution?

Retailers globally are being disrupted by digital, yet less than one-quarter of retailers are actively doing anything about it. The changing retail landscape is driven by exponential changes in technology, innovative business models and changing customer expectations. This disruption is both an opportunity and a threat for retailers. Deloitte shares a case study on a recently established physical ‘connected retail experience’ at its Greenhouse innovation space in Cape Town.

TBA

Deloitte

10:25-11:00

Refreshments

Session 2: 11:00-12:35
11:00

Leroy Merlin South Africa: In Conversation with the CEO

Property and stores are no longer the most important to increase footprint. CEO of Leroy Merlin South Africa shares how to re-invent the future of retail.

Cedric Sennepin

CEO, Leroy Merlin SA

11:35

Retailer: Moving from Online to Physical Stores in Malls

TBA

12:00

The Age of the Afripolitan

Marketing to African Consumers – understanding & communicating to a modern African Consumer, with best practice case studies of some of the most successful marketing campaigns of the decade.

GG Alcock

Founder, Minanawe Marketing Author, KasiNomics, Third World Child, Kasinomic Revolution

12:35-13:45

Lunch

Session 3: 13:45-15:20
13:45

Disney MicroPopz Campaign

Dis-Chem introduces the Disney MicroPopz campaign to its loyalty benefits programme.

Melanie Van Rooy

Group Marketing Director, Dis-Chem

14:15

Determinants of Shopping and Buying Behaviour: A Case Study at Durban Shopping Malls

A case study highlighting factors that influence consumer buying behaviour in malls situated in Durban. The findings of the research will help in the formulation of new strategies that can retain the consumer base and enhance the service quality of the retailers in the shopping malls of Durban.

Dr Ankit Katrodia

Post Doctoral Research Fellowship, Graduate School of Business and Leadership, UKZN

14:45

Technology / e-Revolution

TBA

15:20-15:50

Coffee break

Session 4: 15:50 – 17:00
15:50

The Role of Influencer Marketing in the Retail Sector

While many industries use influencer marketing to increase top-of-mind knowledge about their products and services, the retail industry is seeing success further down the purchase funnel. This presentation explores: What SA youth want from influencer/brand relationships; How influences impact of every stage of the sales cycle; How to find influencers that fit your brand; How to generate trust online; How to impact the path-to-purchase; How to get customers to take action and How to build authentic, credible and believable partnerships.

Jess Jorgensen

Director, Instant Grass International

16:25

Next Generation of Shoppers

The new consumer is evolving. Retailers have to adapt their business and strategies to meet the demands of the new consumer.

Jessica Passtore

Senior Analyst - Competitive Intelligence, Whole Foods Market

17:00-18:30

Cocktail Party & Networking