SACSC 2018 Research Conference
Conference Sponsor: Cushman & Wakefield Excellerate

Programme

Wednesday, 09 May 2018

07:00

Registration and Info Desk Open

07:30

Refreshments

08:30

SACSC Welcome

Malcolm Horne

SACSC President

08:30

Sponsor Address

Nomzamo Radebe

CEO, JHI - a division of Cushman & Wakefield Excellerate

Session 1: 08:45 – 10:25
08:45

PANEL DISCUSSION - SA economy and consumer outlook

Implications for the economy and consumer in 2018-2019 and beyond. What can be expected from the consumer and economy amid tax hikes or elevated debt levels.

Kundayi Munzara
Sesfikile Capital
Justice Malala
SA Political Commentator & Facilitator

09:20

Increasing sales through hyper-personalised customer experience

A case study of how a retailer combined advanced analytics across demographic, lifestyle, spend preference and shopping-basket data to predict the type of product their customers are more likely to buy next, and how these insights drove a personalised offer for specific product groups, and executed through multiple digital channels to create a hyper- personalised customer experience.

TBC

09:50

State of the Retail Market

Overview of the retail market. Critical retail analysts overview taking into account variables.

Retail Analyst TBA

10:25—11:00

Refereshments

Session 2: 11:00—12:45
11:00

A view of East Vs West on retail performance

Research and strategy on expanding into East and West Africa. Possible expansion and risk and view of SA retailers and developers.

TBC

11:35

Leroy Merlin

Cedric Sennepin

Leroy Merlin

12:10

The African Consumer & Retail Sector

Analysis of the key drivers of the retail market in Africa, including key demographic and macroeconomic factors, as well as spending patterns. In addition, we consider the broad outlook for the sector and highlight the countries we expect will have the strongest growth rates in the sector over the long term.

TBC

12:45—13:45

Lunch

Session 3: 13:45—15:20
13:45

Geo-fencing or New apps explored

14:15

Converting browsers into buyers

The South African non-food retail market is under growing pressure. Manufacturers and retailers face significant declines in sales volume and value as their markets mature, as the weakness of rand diminishes spending power and as a difficult economy erodes consumer confidence. Multinational brands are moving aggressively into the country’s malls. Consumer behaviour and expectations are also changing as digital channels start to play a bigger part in the customer journey.

TBC

14:45

Retail customer segmentation and customer relationship management: A case study

Retail segmentation demands a complex statistical analysis of point of sale (POS) data in order for a business to better understand their customers. This type of analysis often reveals fascinating insights, which is the key driver of profitability within CRM strategies.

TBC

15:20—15:50

Coffee break

Session 4: 15:50 – 17:00
15:50

The Future of Money

The next few years will see dramatic changes to the way we use money, transact, transfer value, bank and insure ourselves and our businesses. These changes are driven by Financial Technologies (FinTech), but will affect every business in the world.

Ray de Villiers

Consultant & Futurist

16:25

Building Great African Brands and Reputations in the Digital Age

TBC

17:00—18:30

Cocktail Party & Networking