Research Conference 2019


Masters of Ceremonies: Bronwyn Nielsen and Gugulethu Mfuphi

Wednesday, 03 April 2019


Registration and Info Desk Open




SACSC Welcome

Stephan Le Roux

SACSC President


Sponsor Address

Nomzamo Radebe

CEO, Excellerate JHI

Session 1: 08:45 – 10:25

Facing Facts: The Economy and the Consumer

Implications for the economy and consumer in 2019 and beyond. What can be expected from the consumer and economy amid tax hikes or elevated debt levels.

Naeem Tilly

Head of Research, Sesfikile Capital


State of the Retail Market

Overview of the retail market. Critical retail analysts overview taking into account variables. A closer look at retailers that are geared to perform well in the current environment and changing consumer behaviour and the effect on our major players.

David Smith

Equity Analyst, Investec Securities


Are SA Retailers Ready for the Connected Retail Revolution?

Retailers globally are being disrupted by digital, yet less than one-quarter of retailers are actively doing anything about it. The changing retail landscape is driven by exponential changes in technology, innovative business models and changing customer expectations. This disruption is both an opportunity and a threat for retailers. Deloitte shares a case study on a recently established physical ‘connected retail experience’ at its Greenhouse innovation space in Cape Town.

Mike Vincent

Consulting Leader, Consumer, Deloitte Africa



Session 2: 11:00-12:35

Leroy Merlin South Africa: In Conversation with the CEO

Property and stores are no longer the most important to increase footprint. CEO of Leroy Merlin South Africa shares how to re-invent the future of retail.

Cedric Sennepin

CEO, Leroy Merlin SA


The Death of Physical Retail… and Why We Have Opened 4 Physical Stores

After spending 12 years building South Africa's best purely online store, Yuppiechef went against the trend and started opening physical stores. What does this say about the state of physical retail in South Africa, the reality of e-commerce, and what retail in the future is going to look like?

Andrew Smith

Co-founder and CEO, Yuppiechef


The Age of the Afripolitan

Marketing to African Consumers – understanding & communicating to a modern African Consumer, with best practice case studies of some of the most successful marketing campaigns of the decade.

GG Alcock

Founder, Minanawe Marketing Author, KasiNomics, Third World Child, Kasinomic Revolution



Session 3: 14:05-15:15

Determinants of Shopping and Buying Behaviour: A Case Study at Durban Shopping Malls

A case study highlighting factors that influence consumer buying behaviour in malls situated in Durban. The findings of the research will help in the formulation of new strategies that can retain the consumer base and enhance the service quality of the retailers in the shopping malls of Durban.

Dr Ankit Katrodia

Post Doctoral Research Fellowship, Graduate School of Business and Leadership, UKZN


April 2029: Let’s go to the Mall!

An overview of how emerging technologies and South African realities could shape shopping centres over the next 10 years.

Doris Viljoen

Senior Futurist, Institute for Futures Research


Coffee break

Session 4: 15:50 – 17:00

The Role of Influencer Marketing in the Retail Sector

While many industries use influencer marketing to increase top-of-mind knowledge about their products and services, the retail industry is seeing success further down the purchase funnel. This presentation explores: What SA youth want from influencer/brand relationships; How influences impact of every stage of the sales cycle; How to find influencers that fit your brand; How to generate trust online; How to impact the path-to-purchase; How to get customers to take action and How to build authentic, credible and believable partnerships.

Jess Jorgensen

Director, Instant Grass International


Growth and Innovation in Plant Based Foods

There has been a distinct shift in consumer preferences in the U.S. Growth of alternative meat, dairy and egg products is outpacing total U.S food sales by 10x. This presentation explores the use of syndicated data, Google analytics, qualitative research of dietary patterns, monitoring international retailers to evaluate these changes in customer demand. We also discuss the driving forces behind this movement: influence of global trends, restaurants, and media, as well as highlight unique products gaining traction in the plant-based space.

Jessica Pastore

Senior Analyst - Competitive Intelligence, Whole Foods Market


Cocktail Party & Networking